What to name your product or company is the single most important marketing decision.
Yet, despite this firm directive, brand name decisions are taken daily, in every corner of the business globe, based on no more science than ‘that sounds nice!’ or ‘what about a word spelt from the initials of the partners’ names?’
At Canyon we have a naming process that generates simple, relevant, accessible, registerable, trade-markable names, that are always memorable.
